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Facts and Figure on Global Functional Foods Market

Global Functional Foods Market by Country, 2010 (% value)

  • Japan – 38.4%
  • Australia – 1.6%
  • US – 31.1%
  • Europe – 28.9%

Global Functional Foods Market by Sector, 2010 (% value)

  • Japan – 38.4%
  • Australia – 1.6%
  • US – 31.1%
  • Europe – 28.9%
  • Dairy – 38.1%
  • Bakery and cereals – 22.7%
  • Beverages – 12.5%
  • Fats and oils – 8.1%
  • Meat, fish and eggs – 7.4%
  • Soya products – 5.8%
  • Other – 5.7%


Facts and Figures

“Coronary heart disease (CHD) is currently responsible for 97.6 deaths  amongst the US population per 100,000 people – this compares with 90.1 for the UK, 89.7 for Germany and 72.8 in Australia.”

“All regions saw significant growth in demand for functional foods between 2006 and 2010, with Japan’s FOSHU market having risen by 46.6% during this time. At more than 39%, growth within the Australian market has also been on the high side.”

“More than a quarter (26%) of UK people claim to consume functional food and drinks on a daily basis, a figure which decreases to 20% for those claiming to consume them on a weekly basis. However, 30% claim never to buy into the category at all.”

“The global functional foods market is dominated by dairy products, with sales valued at USD9.23bn in 2010, equivalent to more than 38%  of the overall industry. Although it continues to hold a strong position in Europe, functional dairy products are also making strong headway  in the US, owing to the success of probiotic yoghurt drinks.”

“Sales of energy drinks in the countries featured in the report amounted to over 2.48 billion litres in volume terms during 2010. Market value during this time reached in excess of USD9.57bn.”

“In 2010, the total market for soya milk offering heart health benefits was worth an estimated USD1.12bn, a figure which excludes sales in Japan and accounts for approximately 80% of the world market for functional soya products”.

Source: Leatherhead Food Research available online at http://www.leatherheadfood.com/functional-foods


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