HomeMarket Research › Consumers’ perceptions and awareness towards ice cream as functional food

Consumers’ perceptions and awareness towards ice cream as functional food

Consumers’ perceptions and awareness towards ice cream as functional food with respect to Ahmedabad City, India

Consumer awareness and perceptions towards ice cream as a functional food with functional food properties was studied by Dr. Tadhani et al. A quantitative survey was conducted to explore public knowledge about ice cream with functional food properties and attitudes toward such foods. Self administered questionnaires, focused on ice cream consumption, pack size preference, knowledge of the foods with specific health benefits i.e. ice cream, availability of ice cream with functional properties, whether they were interested to buy functional foods or were ready to pay higher for a range of properties.

Results indicated that 47% respondents consume ice cream weekly and 31% occasionally. Havmor was found to be most popular brand and nearly 45% of respondents preferred an ice cream with chocolate flavours. The subjects had significantly lower knowledge about functional foods (33%) and ice cream available with probiotic (18%). Advertisements and Newspapers were the main source of their knowledge about functional foods. After counselling about functional foods and their health benefits, 85% respondents were ready to buy functional foods and 66% were ready to pay higher for foods product with health benefits. This research revealed that there is lack of awareness towards functional foods. Effective communication strategies with the involvement of health professionals and community based scientific programmes are needed to make a success of functional food products in the market place.

Leave a Comment